Blue Panorama

Company description

Blue Panorama is an Italian charter airline. They disposed of a fleet of 12 planes that covered 41 routes. In 2019 they joined the Luke Air group, and in 2021 they suspended operations for financial reasons.

12

planes

Luke Air

group member

Project description

The previous system with which the company was operating was a licensed solution and not a purchased one. The company could not freely implement any changes or adapt the system to their needs. The new system we created for them was more intuitive, efficient, and adaptable and provided a modern and responsive UX/UI. The project for Blue Panorama consisted of designing a system for reservations, ticket purchasing for B2C and B2B customers, online check-in, and a dedicated CMS.

Project goals

Comprehensive solution for Blue Panorama’s employees and customers

Possibility of purchasing tickets and checking-in online

Efficient and intuitive web-based system for customer service

Web panel

The web application for individual clients was equipped with fundamental features like searching up routes, ticket purchasing, payments, selecting additional services, picking seats, meals served during the flight, luggage options, seat reservations for people traveling with pets, and online check-in. Customers could also choose to change flight details, and if delays were to occur, there would be the option to request a refund, ask for compensation, or to be accommodated on another flight.

The web panel was also used by corporations that were buying plane tickets in bulk for their employees. The purchase process was overall the same as the one for B2C customers. Those companies had special accounts with an established payment method.

Mobile application

The web-based system was responsive and compatible with phones as well as tablets. The client could purchase tickets or check-in directly through the application. The online check-in involved providing documents, and once the relevant data was processed, the boarding pass was generated automatically.

CMS

Thanks to the CMS, employees could manage the content present on the web-based system as well as add or remove specific routes available for clients. There was also an option to determine the availability of additional services or to establish payment methods for specific routes.

Integration

Integration layers with the iFlyRes platform have been made, where you could find information concerning timetables and prices. Customers were also able to rent a car or a hotel room directly from the web panel, as well as parking places, airport transport, ferry tickets, other trips, and attractions. Customers could also pay with Unicredit or Wirecard.

Albawings

A similar system for passenger service was created for the sister company Albawing while taking the company’s branding into account.

Challenges

Customers were using the system that was supposed to be replaced with the new one. The management staff had to transfer all the functionalities from the old system to the new one, along with improving them or adding new functionalities.

The biggest challenge was to design and create all the elements so that they coincide with the previous system, without having access to it.

Results

More tickets were sold.
Bigger conversion on the website.
Fewer customers were reaching out to customer service.
Online web panel for reservations and ticket purchasing.
Hybrid application for customers.