Pekao Mobile Shopping Planner

Company description

Pekao S.A. is one of the largest banks in Poland, offering a wide range of financial services to individual and business customers. The bank is known for implementing modern technological solutions that allow customers easier access to products and services.

Project description

The Mobile Shopping Planner is an innovative discount program created by Pekao S.A. to make using the bank’s credit and debit cards and the card-related discount program more convenient and attractive. The project was launched in 2011, with the goal of both encouraging customers to actively use their bank cards and attracting new Pekao account users. The system was available in a web version and as mobile applications for Android and iOS platforms.

The Mobile Purchase Planner was a comprehensive solution that combined intuitive operation with advanced administrative functionalities to support Pekao Bank’s strategy for product promotion and new customer acquisition.

Project goals

To increase the number of active users of Pekao credit and debit cards

To promote the opening of bank accounts by collecting leads of potential customers

To support Pekao's business partners in promoting their special offers

Creating an intuitive tool to search for promotions and plan shopping routes

Increasing the reach and accessibility of the discount program through a mobile and web application

Mobile application

The Mobile Shopping Planner was implemented as a mobile application for Android and iOS platforms, as well as a web version. Users could search for promotions based on location and use two views: a map and a list. The app offered the ability to plan shopping routes, which included selecting promotions of interest and adding them to a shopping plan (there was also navigation functionality in the app).

With an intuitive interface, users could easily browse different types of offers, including standard discounts and temporary “hot promotions.” The app could be used by anyone, but the ability to redeem promotions was limited to Pekao credit or debit card holders.

CMS panel

On the administrative side, the system was supported by an advanced CMS panel. It allowed for the management of promotional offers by adding, editing, and deleting them. Administrators could view promotion details, manage the campaign schedule, and import bulk data using batch files. The CMS panel provided full control over the application’s content and its presentation to end users.

Results

Introduction of one of the first mobile shopping systems in Poland
Integration with a large network of discount partners throughout Poland
Enabling browsing of offers in map and list view
Providing functionality for planning shopping routes
Tens of thousands of users of the application at the peak of its popularity
Increase in account sign-ups and customer activity through credit and debit card promotions